Promoting Acupuncture Service in Surakarta, Central Java

Chrise Wijanto1), Didik Tamtomo2), Hermanu Joebagyo3)


1)Masters Program in Public Health, Universitas Sebelas Maret

2)Departement of Anatomy, Faculty of Medicine, Universitas Sebelas Maret

3)Faculty of Teaching and Educational Sciences, Universitas Sebelas Maret



Background: The Indonesian government supports the existence of acupuncture health services. The form of government support is the Minister of Health Regulation No. 34 of 2018 con­cerning the Permit and Implementation of Therapist Acupuncture Practice. This regulation makes the acupuncture service have a strong legal umbrella. But many people do not know about acupuncture services. This study aimed to discuss the promotion of acupuncture services car­ried out by acupuncture therapists.

Subjects and Method: This was a phenomenology qualitative study. It was carried out in Sura­karta, Central Java, in December 2018. Key informants consisting of four acupuncture the­ra­pists were selected for this study purposively. The selected infor­mants had different places of practice. Informant 1 was a therapist at Griya Sehat. Informant 2 was a therapist at the Primary Cli­nic. Informant 3 was a therapist and owner of an acupuncture service. Informant 4 works by home care. The data were collected by in-depth interview. The data were checked for validity. Data analysis process included collecting, reducing, presenting, and verifying.

Results: Various methods have been employed by acupuncture practitioners or therapists to pro­mote acupuncture, including: leaflet, brochure, name card, magazine, television, adv­erti­se­ment in Google, and social media. Communities living near the acupuncture facility, aged 35 years or above, and middle and high economic classes, were found to be the potential target of acu­puncture.

Conclusion: Methods of promotion as well as potential target population of acupuncture service have been identified.

Keywords: acupuncture service, promotion

CorrespondenceChrise Wijanto. Masters Program in Public Health, Universitas Sebelas Maret, Jl. Ir. Sutami 36A, Surakarta 57126, Central Java, Indonesia. Email: chrisewijanto@­yahoo.­com. Mobile: +6285725873639


Share this :

View PDF