Application of Social Marketing in Active Case Finding of Tuberculosis: Evidence from Indonesia


Authors

Endang Sutisna Sulaeman
Masters Program in Public Health, Sebelas Maret University, Wijaya Kusuma Academy of Midwifery,Masters Program in Family Medicine Sebelas Maret University
~ Author
Dhian Nurayni
Masters Program in Public Health, Sebelas Maret University, Wijaya Kusuma Academy of Midwifery,Masters Program in Family Medicine Sebelas Maret University
~ Author
Rahmah PF Susanti
Masters Program in Public Health, Sebelas Maret University, Wijaya Kusuma Academy of Midwifery,Masters Program in Family Medicine Sebelas Maret University
~ Author
Lina Puspitasari
Masters Program in Public Health, Sebelas Maret University, Wijaya Kusuma Academy of Midwifery,Masters Program in Family Medicine Sebelas Maret University
~ Author
Retno Dewi Prisusanti
Masters Program in Public Health, Sebelas Maret University, Wijaya Kusuma Academy of Midwifery,Masters Program in Family Medicine Sebelas Maret University
~ Author
Achmad Arman Subijanto
Masters Program in Public Health, Sebelas Maret University, Wijaya Kusuma Academy of Midwifery,Masters Program in Family Medicine Sebelas Maret University
~ Author
Bhisma Murti
Masters Program in Public Health, Sebelas Maret University, Wijaya Kusuma Academy of Midwifery,Masters Program in Family Medicine Sebelas Maret University
~ Author

Abstract

BACKGROUND: Tuberculosis remained a major public health issue in many developing nations. Case detection rate remained low in Indonesia. Social marketing induces behavior change by making it compatible with individual perception, values, and convenience. This study aimed to apply social marketing to increase active case detection 0f tuberculosis.

SUBJECT AND METHOD: This was a qualitative-quantitative study conducted in two puskesmas (community health centers) in Sukoharjo district, Central Java, Indonesia. A sample of 30 health cadres was selected for this study. Another sample of health personnels from puskesmas and health programmers from the district health office, Sukoharjo, were selected for this study. The data were collected by interview, focus group discussion, and document review. Changes in knowledge and social marketing among health cadres before and after training was tested by t test. Case detection rates before and after training were compared and tested by chi square.

RESULTS: Knowledge in tuberculosis before training (mean=67.37; SD=11.37) increased after training (mean=83.97; SD=9.22), and it was statistically significant (p

CONCLUSION: Social marketing can be used to increase knowledge in tuberculosis among health cadres and case detection rate through active case finding.

How to Cite

Application of Social Marketing in Active Case Finding of Tuberculosis: Evidence from Indonesia. (2016). The International Conference on Public Health Proceeding, 1(01), 61. https://doi.org/10.26911/theicph.2016.002