Background: Understanding health literacy gains greater depth and meaning in the context of culture. This is especially true given the ethnic and linguistic diversity of the Indonesian population. Indonesia has extremely rich and living local traditions and sources of local wisdom that can be used to help develop acceptable and effective health education media. UNAIDS has said that HIV/AIDS in Indonesia is one of Asia's fastest-growing epidemics. Indonesia is the country in Southeast Asia to has the most number of recorded people living with HIV. According to the census conducted in 2019, 640,443 people in the country are living with HIV. The prevalence of HIV/ AIDS among adults in the country was 0.4%. This study aimed to develop a decent and effective video using the Sundanese “sawer” tradition for HIV-AIDS prevention.
Subjects and Method: This was an intervention development study using the Planning, Production, Evaluation (PPE) development model. The study population consisted of 22 marriage couples selected from the Office of Religious Affairs (Kantor Urusan Agama), in Cicendo and Mandalajati, Bandung, Central Java, Indonesia. Advice for the design and development of “sawer” based health education video media was sought from media experts, content experts, anthropologists, and sociologists. The effectiveness and acceptability of the media in delivering HIV-AIDS information were tested in 22 marriage couples. The data were analyzed qualitatively.
Results: The new “sawer” based health education media was well-accepted by the marriage couples and effective in delivering health information.
Conclusion: “Sawer” based health education media is well-accepted by the marriage couples and effective in delivering health information.
Keywords: media, local wisdom, culture, sawer, Sundanese, education, HIV-AIDS, marriage couples.
Correspondence: Tati Ruhmawati. School of Health Polytechnic, Ministry of Health Bandung. Jl. Padjajaran No.56, Pasir Kaliki, Cicendo, Bandung 40171, West Java, Indonesia. Email: email@example.com. Mobile: 08112091066.